MR PORTER DRIVES MENTAL HEALTH AWARENESS AND COMMUNITY WITH EXCLUSIVE TEE STORE COLLECTION
Mr. Porter has launched Tee Store x Mr. Porter Health In Mind, a capsule collection made up of 104 exclusive pieces created and produced by 18 leading contemporary and designer brands to drive awareness of men’s mental health and wellbeing. Net profits of each piece sold during the first two weeks will be donated to the Mr Porter Health In Mind Fund powered by Movember, supporting men’s mental and physical health initiatives to help men lead happier, healthier, and more fulfilling lives.
Available globally as of Friday, May 13th, the exclusive 104-piece collection encompasses graphic T-shirts, hoodies, hats, and socks in a palette of joyful colors and streetwear silhouettes from leading contemporary brands including Acne Studios, Gallery Dept., Museum of Peace & Quiet, Polite Worldwide, and Sorry In Advance.
New brands to Mr. Porter include Emotionally Unavailable, Fortnite Premium, and Stockholm Surfboard Club. Emotionally Unavailable designed exclusive pieces to highlight mental awareness, Fortnite Premium takes cues from the iconic multi-player universe game of the same name and Stockholm Surfboard Club is a Swedish-based brand creating surfing culture-inspired streetwear that is sought after for its tie-dye affect.
The Tee Store x Mr. Porter Health In Mind capsule will be celebrated through a community-focused campaign, promoting a positive message and awareness of men’s mental health, capturing organic day-to-day exchanges of self-expression and conversations between men, brought to life across Mr. Porter’s social and editorial platforms. Mr. Porter’s editorial and social platforms are committed to driving these messages to men through thought-provoking articles and insightful conversations. Follow the journey @mrporter and The Journal.
Daniel Todd, Senior Buyer, Mr. Porter says, “We are proud to have this year’s Tee Store x Mr. Porter Health In Mind collection driving awareness and support for men’s mental health, an area close to Mr. Porter’s heart through our content and fundraising initiative Mr. Porter Health In Mind. Following the success of the past Tee Store collections, the brands this year have created something truly special, giving our customers the ability to discover and own exclusive pieces from the world’s top contemporary brands, while expressing mental health through their designs. Mr. Porter has championed community from the start, and we’re pleased to continue our Tee Store collection each year, giving back to those who need extra support in their lives.”
Highlights include:
Acne Studios Logo-Print Cotton-Jersey T-Shirt
Advisory Board Crystals Eudaimonia Webbing-Trimmed Printed Cotton-Jersey T-Shirt
Camp High Tie-Dyed Logo-Print Jersey T-Shirt
Carhartt WIP Printed Cotton-Jersey T-Shirt
Central Bookings Intl™️ Logo-Print Cotton-Jersey T-Shirt
Coral Studios Peace of Mind Printed Cotton-Jersey T-Shirt
Emotionally Unavailable Emotionally Unavailable Printed Cotton-Jersey Hoodie
Fortnite Premium Squad Printed Cotton-Jersey Sweatshirt
Friends With Animals Turtle Patterned Rug
Gallery Dept. Keep Smiling Printed Cotton-Jersey T-Shirt
iggy Printed Cotton-Jersey T-Shirt
KAPITAL Toro Toro Happy Printed Cotton-Jersey T-Shirt
Museum of Peace & Quiet Logo-Print Cotton-Jersey T-Shirt
Paradise Intarsia Cotton Socks
Pasadena Leisure Club Logo-Embroidered Color-Block Cotton-Twill Baseball Cap
Polite Worldwide It’s All Good Embroidered Cotton-Jersey T-Shirt
Sorry In Advance Logo-Print Cotton-Jersey T-Shirt
Stockholm Surfboard Club Printed Cotton-Jersey T-Shirt
Retail prices for the collection range from $15 to $1,115, and can be viewed at Tee Store.
