Mr Porter has teamed up with leading cycling lifestyle brand Rapha on a new exclusive sport capsule dedicated to raising awareness, funds, and community engagement in support of the online menswear retailer’s Health In Mind program, a fundraising and content initiative in partnership with leading men’s health charity Movember.
The collection includes three cycling jerseys, with designs inspired by Rapha’s archive catalog and produced in Mr Porter Health In Mind’s signature green colorway. Each cycling jersey will cost $165 and features a unique Health In Mind label; net-profits from the sale of each jersey will be donated to the fund.
To celebrate the launch of this exclusive Rapha capsule, Mr Porter has produced a dedicated story and short film starring two friends, Messrs Leon Cerrone and George Marshall, who discuss how their friendship was forged through a shared passion for cycling and how that friendship was instrumental in saving Cerrone when he hit rock bottom. The story will debut on August 20th in Mr Porter’s online magazine, The Journal.
From August 22nd, the retailer’s Instagram account will also host the Friends of Mr Porter Cycling Club. Set to feature a curated group of Mr Porter Health In Mind x Rapha influencers who will share their love of cycling while highlighting the importance of having a strong support network, this new social initiative is designed to reinforce the message of friendship and camaraderie at the heart of Mr Porter’s Health In Mind. The Friends of Mr Porter Cycling Club will also live on each of the influencers’ own channels.
“We’re excited to launch the exclusive Mr Porter Health In Mind x Rapha capsule to support our ongoing work around men’s mental and physical health,” said Daniel Todd, buying manager at Mr Porter. “With Mr Porter Health In Mind, we not only aim to create product we love, in which net profits support our charity partner Movember, but to spotlight and role model healthy behaviour, that engages our community and develops conversations around mental and physical health. We’re proud to bring this Mr Porter x Rapha collection to our shared audiences around the globe.”
“I’m delighted that we are working with Mr Porter on this capsule for Health in Mind. I’ve cycled every day for more than 30 years and the main reason I have kept riding is that it keeps me centered and grounded, helping me make sense of the world and the challenges that are thrown at me,” added Simon Mottram, founder at Rapha. “Cycling really is the best form of daily therapy for me, which is why I am so passionate about getting more people on bikes.”
Justin Coughlin, co-founder of Movember, said: “Over the past few months, we’ve seen more and more men turn to cycling as a way to improve their physical fitness as well as their mental health and wellbeing. There’s a passionate cycling community out there and we want riders to help us by doing what they enjoy the most, but this time united behind a cause. Globally, one man takes his own life every minute, and the funds raised with this collaboration will go to the Mr Porter Health In Mind Fund powered by us at Movember, enabling us to continue to tackle the issues that so many men face.”