MTV STREET STYLE COMES TO LIFE IN CAPELLI SPORT ACTIVEWEAR COLLECTION
Capelli Sport is collaborating with Paramount Global’s MTV for a men’s and women’s licensed activewear collection. The consumer channel that shaped popular culture can now clothe a new generation of MTV fans with trendy athletic apparel.
“From the pitches to the streets, we are so pleased to collaborate with MTV,” states George Altirs, President and CEO GMA Group, owner of Capelli Sport, “In a little over a decade, Capelli Sport has become the premier global sportswear & teamwear apparel, fitness & training equipment, shoes, and accessories company.”
“In 1981, MTV revolutionized how we saw music, and today we’re translating that energy into lifestyle clothing for a new generation,” says Liz Altirs, Creative Director, Capelli Sport. “We wanted to embrace the harmony of fashion, sports, music, and dance without sacrificing style, comfort, or performance. We have combined high-tech fabrics with functional knit-in logo
treatments and four-way signature stretch jacquards. Every item is built to move and groove.”
The MTV Collection by Capelli Sport will roll out this month on Amazon and Capellisport.com. For men, garments include tech vent tees, seamless half zips, joggers, hoodies, and outerwear jackets. Women’s includes seamless longline bras, performance tees, long sleeve crop tops, unitards, leggings, hoodies, and joggers. The apparel assortment is priced at $55 to $160 MSRP.
