Menswear label Bespoken has tapped New York-based musician Devon Church of Exitmusic to be the face of its spring/summer 2016 campaign, rooted in musical inspiration. Church’s self-possessed and captivating stage presence as well as effortlessly cool vibe inspired the brand to feature Church in the brand’s newest campaign.
For spring/summer ’16, Sammy Fayed, member of the band Halfbluud, and creative director of Bespoken, channels the Rolling Stones’ fateful 1967 trip to Marrakech. Moroccan accents manifest in the form of stripes, lightweight fabrics and relaxed silhouettes while the structured button down shirts and sharp suiting maintain the downtown New York City and tailored aesthetic for which the brand is known.
Check out this recent interview of Fayed on why he chose Church as the face of Bespoken’s spring/summer ’16 campaign.
Q: How did you discover Devon Church?
Fayed: Devon and I met through a mutual friend of ours, Nico Turner, another musician who is a close friend. Nico was on tour with Cat Power and we sort of all knew the same circle of people and connected through going to shows and hanging at the same spots at odd hours.
Q: What do you like about his music?
Fayed: I recently checked out a show of Devon’s and I was really impressed by how much he was able to control on stage as a solo artist. There was a lot of live dynamic happening and he was the only one on stage controlling everything which I really appreciate as a musician myself. It’s difficult as a solo artist to hook people live and he put on a really strong show with a great vibe.
Q: What is one of your favorite songs of Devon’s?
Fayed: I really like one of his new tracks called New Violence. The guitar sounds really lo-fi in a cool way.
Q: Why did you want to shoot Devon in Bespoken? How does he reflect the Bespoken brand identity?
Fayed: At Bespoken we like to capture a genuine essence of being effortlessly cool and that’s what Devon represents as an artist. His easygoing and f**k you attitude is rock and roll, and this vibe coupled with sharp tailoring is the glue that defines our brand’s aesthetic.