Nanamica’s NYC Store Nods To A Japanese Beach House

Although fashion labels have been quick to offer pieces that newly bridge the gaps between work, life and leisure, the Japanese menswear brand Nanamica has championed a holistic approach to dressing since it was founded in 2003. Originally conceived to provide high functioning apparel that suits both city and outdoor wear, Nanamica’s president and founder Eiichiro Homma expanded on that philosophy with a slew of collaborations with brands such as North Face Purple Label, Dr. Martens, Champion and Woolrich. After a period of re-establishing the brand’s identity in the 2010s, which included presenting it on its own at New York and Paris Fashion Weeks and Pitti Uomo in Florence, Homma opened Nanamica’s first mono-brand boutique in Tokyo in 2019, with plans to replicate its success in New York later that year. Read more at Wallpaper.