Nasdaq: Singles’ Day – The Largest Shopping Holiday Of The Year That Retailers Have Never Heard Of

The response was tepid to start — the initial Singles’ Day took in just $7 million in sales — but it soon took off. In 2012, total sales eclipsed that year’s U.S. Cyber Monday revenue for the first time; in every year since then, Singles’ Day sales have more than doubled Cyber Monday figures. In 2013, Alibaba generated $5.8 billion in sales on Singles’ Day, a 5,740 % increase from 2009 results. Last year, it topped the total e-commerce sales made in the U.S. from Thanksgiving through Cyber Monday in 2013, bringing in $9.3 billion overall and $2 billion in the first hour alone. Read more at Nasdaq.