NET-A-PORTER, MR PORTER AND BRUNELLO CUCINELLI HOST WINTER ESCAPE

by John Russel Jones Jan 30, 2024


On Monday and Tuesday, Net-A-Porter, Mr Porter, and Brunello Cucinelli hosted a ‘Winter in White’ mountain escape throughout Aspen in celebration of the brands’ exclusive winter offering from the Montagna Collection. The collection marks Brunello Cucinelli’s first women’s ski collection and its second season for men’s.

The events, co-hosted by Alison Loehnis, Carolina Cucinelli, and Alessio Piastrelli, brought together friends of the brands, VIPs, tastemakers, local clients, and press to also celebrate the three brands’ ten-year partnership.

Tyrod Taylor, Laura Harrier, Tylynn Nguyen. Photo by Ben Rosser.

The experience kicked off with a private dinner mid-mountain at Cloud Nine Alpine Bistro on Aspen Highlands Ski Resort. Guests bundled up for a blustery snowcat adventure up the mountain to be welcomed to a warm and cozy, candlelit dinner in an intimate cabin setting.

Alison Loehnis, Georges Coupet. Photo by Tyler Joe.

Day two commenced with a guided snowshoe expedition. Dressed in head-to-toe ski looks and pieces from the Montagna Collection, the group trekked through the Hunter Creek Valley, stopping along the way to take in the stunning surroundings. The tour concluded with a lake-side outdoor picnic at Aspen Center of Environmental Studies (ACES), a non-profit environmental science education organization. Guests mingled in the snow, eating fondue and roasting s’mores while a live guitarist played in the background.

Alessio Piastrelli, Morgan Spector, Carolina Cucinelli, Alison Loehnis, Tyrod Taylor & Dex Robinson. Photo by Ben Rosser.

Concluding the winter escape, Net-A-Porter, Mr Porter, and Brunello Cucinelli brought the spirit of the Italian Alps to the Rocky Mountains with a cocktail party at Casa Tua for local clients, press, and VIPs.

Morgan Spector, Kate Love, and Emily DiDonato. Photo by Tyler Joe.

Throughout the two days, guests including Dex Robinson, Emily DiDonato, Georges Coupet, Kate Love, Laura Harrier, Marcos Fecchino, Meadow Walker, Morgan Spector, TyLynn Nguyen, and Tyrod Taylor, were outfitted in Brunello Cucinelli pieces available on Net-A-Porter and Mr Porter.

Tyrod Taylor and Dex Robinson. Photo by Tyler Joe.

The Montagna Collection is available on Net-A-Porter and Mr Porter and features four exclusive womenswear ski pieces and seven exclusive menswear ski pieces. Additional exclusive men’s offerings are available on Mr Porter, including ready-to-wear, accessories, and footwear.