New Apple Store Makeover: Looks Aren’t Everything

Apparently, Apple believes the answer to its slumping sales is a makeover of its 244 retail stores. According to Buzzfeed “the future of the Apple Store looks like a normal Apple Store, but with a bunch of trees.” While that is probably an over simplification, it seems odd that Apple is focusing on a store redesign when what it really needs is to get back on the innovation track, improve falling software quality, and provide better service to existing customers at its genius bars. Calling them genius groves is not going to make customers that face increasing waits for service any happier. Read more at The Huffington Post.