New Era Of Fashion Logos Is Driving Creativity And Sales

Logos are having a fashion moment, but it’s not the same logo mania as the 1990s. From designer labels Gucci and Louis Vuitton to mass-market duds such as Champion, Adidas, and Nike, fashion brands are creating new ways to display their signature. At the other end of the fashion spectrum, some logos are so minimal, they’re barely noticeable, or they’re purposefully absent. “There’s a marked difference in the way our culture approaches logos from the ‘90s to today,” said Sarah Unger, cultural analyst for Civic Entertainment Group, calling logos from a couple decades ago “very cookie-cutter.” Read more at Fortune.

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