NEW YORK MEN’S DAY ANNOUNCES DATES, PARTNERSHIPS, AND LINE UP FOR FEBRUARY EVENT

by John Russel Jones Jan 09, 2024



Celebrating its 21st season, Agentry PR is excited to announce New York Men’s Day (NYMD), its bi-annual menswear collective, presented by Hilldun Corporation, on Friday, February 9th. Sessions will be held from 10:30 am to 12:00 pm ET and 4:30 pm to 6:00 pm ET. Returning to Location05, located next to Hudson Yards, NYMD will occupy one floor, spanning four different studios, and showcasing eight talents for the day. This season, New York Men’s Day will inaugurate four new emerging brands and four returning designers.

“Hilldun Corporation is excited to return as the presenting sponsor of New York Men’s Day for its 21st season. Coming off the success of the 20th season last September, we understand and appreciate the importance and value of supporting emerging talents in the menswear fashion space. Considering today’s challenging and evolving economy, it has become even more vital for us to continue our involvement in an endeavor that allows independent talent to shine. There are so many outstanding creative individuals today who lack a platform upon which they can share their talent with the fashion industry and the world. We are honored to support NYMD and these statement-making, emerging brands,” says Gary Wassner, CEO, Hilldun Corporation.

Conceived to nurture emerging talent and consolidate top menswear/genderless designers in an easy-to-view venue, NYMD will feature eight designers collectively. Each participating designer will present in their individual studio space designed to highlight the label’s identity and inspiration. Taking place simultaneously over two-hour periods, four brands will present in the morning session and four in the late afternoon. The format of showcasing all presentations at the same time creates ease-of-flow for media, buyers, influencers, and VIPs, allowing them to move through studios and spend time with designers as their time allows.

Participating designers include (in alphabetical order by brand):

*Showing for the first time at NYMD

Other sponsors include luxury haircare brand Oribe Hair Care, who is providing products and teams. Augment will provide make-up teams and products for designers to use on models during their respective presentations.

Agentry PR, which was founded in 2010 by fashion visionary Erin Hawker, produces and executes New York Men’s Day.

“We are thrilled for New York Men’s Day to return in February and we feel that with the more intimate setting, it will allow press, buyers, and the community to get to know the designers more,” said Hawker. “Our mission remains the same and we want this platform to continue to be an anchor for emerging brands and designers to showcase their creativity in front of the community. For this season, we are able to bring forward eight talented groups of brands and we value all the support we receive from our sponsors and long-time partners. We could not have done it without the encouragement and positivity we receive from the community and we hope New York Men’s Day will continue to inspire and bring innovation to the group” said Hawker.