Flag & Anthem has launched its fall 2019 campaign featuring its latest brand ambassador, NFL star Christian McCaffrey. Wearing the new fall collection, McCaffrey headlines the campaign appearing in video and social content celebrating the start of the Fantasy Football and NFL season.
The fall ’19 campaign is set in McCaffrey’s home state of Colorado and features the star running back in the brand’s latest collection of casual flannel button-downs, elevated henleys, graphic t-shirts, and refined denim styles. Bridging the worlds of sports and style, the campaign video illustrates McCaffrey’s genuine love for the brand and draws upon his Fantasy Football popularity. The organic partnership will live across the brand’s digital presence and social media channels, as well as include active engagement with Flag & Anthem’s core retailers.
“I am very excited to have the opportunity to partner with Flag & Anthem. Their clothing is a perfect fit for my style, and I’ve been wearing the brand long before any formal relationship came together,” said McCaffrey. “The hard work that the team has put into building such an incredible company is really inspiring and I am looking forward to being a part of the future of Flag & Anthem.”
“We are very excited to have Christian join our team, as our newest brand ambassador,” added Brad Gartman, co-founder of Flag & Anthem. “Christian is a terrific representative of our core customer and adds a new dimension for Flag & Anthem to further engage the sports audience in an authentic way. We look forward to a long and successful partnership together.”