by Brian Lipton
Nick Jonas Creative Recreation
Nick Jonas in Creative Recreation sneakers

Lifestyle footwear brand Creative Recreation has partnered with actor and recording artist Nick Jonas, who will be the company’s brand ambassador. His duties will includes acting as the face of the brand, spearheading key initiatives, and designing a unisex capsule collection that will launch in January 2017. Jonas will also star in the brand’s fall 2016 campaign.

In addition, Jonas will make appearances at several Creative Recreation events including Sole Sessions, where he will be recording acoustic tracks. The brand will also be hosting a contest where the winner will have the exclusive chance to meet Jonas during his “Honda Civic Tour: Future Now” with Demi Lovato, which kicks off this summer.

Our brand has maintained a great following among fashionable males,” said Jack Oerth, president of Creative Recreation. “Nick is one of those rare celebrities who really crosses over and appeals to both young men and women. His collection will be a focal point as we seek to build our women’s business and continue to extend our brand into new retail channels.”

“I am looking forward to my collaboration with Creative Recreation, and to starting the footwear design process in creating shoes for my fans that are perfect for their wardrobe,” said Jonas. “It has always been important for me to be hands-on with any collaboration, and this project is no exception.”

Jonas, who began his recording career as part of the Jonas Brothers, has recorded the solo albums Nick Jonas and Last Year Was Complicated. He has appeared on Broadway in How to Succeed Without Really Trying and Les Miserables, and his television appearances include Scream Queens, Kingdom, and Hawaii Five-O.