Nike president and CEO Mark Parker took the stage in New York City to unveil exciting new innovations coming out of the company’s lab that includes the world’s first self-lacing shoe.
Ushering in a new era of personalized performance, Parker announced the HyperAdapt 1.0, which is the first-ever step in the concept of “adaptive lacing.” It delivers a precise fit that can be adjusted to the changing needs of the game, and will be exclusively available to purchase through the new Nike+ app.
The new Nike+ app also delivers a personal feed that recommends products tailored to your needs, coaching for all levels that adapts to your performance and schedule, and a connection to the endless motivation found in the world of Nike’s in-person experiences.
Other innovations announced yesterday include: Nike Anti-Clog Traction, which helps prevent mud from sticking to the bottom of football boots (cleats) with a new adaptive polymer and new Nike Flyknit technology that includes stronger and more weatherproof options.
“Today showcases a breadth of innovation that only Nike can deliver,” said Parker. “It represents a fundamental shift in how we serve the athlete. We’ve entered a new era of personalized performance. Athletes want more than a dashboard and data – they want a more personal relationship, one that gives them real solutions and total access to the best product and services.”