Nike Takes A Well-Placed Kick At The Sneaker Market

It’s been another weird week in retail. Nike released a shoe line that is only 90% finished, fashion luxury player Celine produced a $590 plastic bag and Balenciaga continued its crusade to sell everyday items for hundreds of dollars. This, and more, in this week’s retail therapy. They say we make our own demons. Nowhere is that more true than in fashion, where any self-respecting member of society can look back at his or her past choices and think with deep regret that they really should not have worn those platform crocs to that pool party. In a move that seems to encourage users to make their own bad designs Nike released a collection of shoes that are 90% done and 10% your own adventure, Teen Vogue reports. The creatively-named “90/10” line lets buyers choose from a variety of shoe designs (from disappointingly Earth-bound moon boots to honeycomb-inspired sneakers) that look like they came out of a quarantined hospital wing. Read more at Retail Dive.