No Rest For Retail As New Year Ushers In Familiar Challenges

Whether it’s baseball, Broadway or any number of other related scenarios, the old “You’re only as good as your last… (at-bat, performance etc.) quip is a perfect fit for retailers this new year, as they will be given no space to reflect on what was, and instead will have to pivot directly into a new year filled with a new but familiar set of challenges.

Although their official sales and earnings results are still a month away, early anecdotal and survey data suggest the fourth quarter appears to have exceeded most expectations — which is great — but far from a reason to rest, and it certainly offers no opportunity for a victory lap. Read more at PYMNTS.