Babenzien, the former creative director of Supreme, first launched the Noah label in 2002 as part of Supreme, but shuttered it in 2007. The new line includes products made in Japan, Italy, Canada, and the U.S. It includes everything from T-shirts to coats, and is aimed at customers in their 20s, 30s, and 40s. Prices begin around $32 and go as high as $2,200.
In addition to Bergdorf’s, the line will be sold at Union in Los Angeles. Noah is planning to open its own New York City store later this fall.