NOBIS REVEALS FIRST CAPSULE WITH SERGE IBAKA
Nobis has launched its first capsule collection designed in collaboration with its global brand ambassador, Toronto Raptors center, and NBA champion Serge Ibaka.
Together, Ibaka and the Canadian outerwear brand created a genderless collection that features nine limited-edition pieces, including a parka, anorak, bomber jacket, vests, hats, and scarves.
The genderless hooded anorak features a modern high-low cut and front pouch, while both the anorak and bomber jacket have a water-repellent nylon shell and breathable Primaloft insulation for fast-drying warmth. The collection’s parka is crafted from Nobis’ patented membrane lamination, seam-sealed construction, and insulated with Canadian origin white duck down. The lightweight tactical vest, with multiple exterior pockets, is windproof and breathable – ideal for transitional weather and mild winter days. Reflective trims and iridescent logos on most pieces provide an accent to the neutral palette, in addition to visibility after dark.
Accessories have been given the same attention to detail, with options such as a solid nylon ripstop bucket hat that’s reversible to Nobis’ signature printed polyester crosshatch, featuring a tonal “S” logo on the front and an iridescent limited-edition collection label on the back. It reverses to reveal a camouflage print and Serge’s signature “Mafuzzy” catchphrase on the rim.
“I’m thrilled to collaborate with Nobis on my first fashion collection,” said Ibaka. “Nobis is very simple and chic, which made me really fall in love with the brand, making them the perfect partner. Getting dressed to me is an art, and I wanted to express myself through this collection and share it with my fans.”
Michael Kerr, senior design director at Nobis, worked directly with Ibaka to bring a shared vision to life. “When your first project on a brand includes a design partnership with Serge Ibaka, you can’t imagine the level of excitement,” said Kerr. “Our collaboration was a balancing act of style and performance. During our design meetings together, we strove to find the right line between fashion and function with the goal being ‘functional beauty’. Starting with the idea of leaning into the new direction of functionally adaptive layers, we came up with designs that also have a modern aesthetic, with a colour palette and several style elements inspired by Serge’s own wardrobe.”
“We couldn’t be prouder to take our partnership with Serge Ibaka, one of our global brand ambassadors, to the next level with the release of this collaborative collection,” added Robin Yates, co-founder and vice president at Nobis. “Serge represents the best of professional sport and international fashion and we are absolutely delighted to be working together in bringing his vision of Nobis x Ibaka to life.”
The Nobis x Serge Ibaka capsule collection, which retails between $60 and $995, is available starting Thursday, November 19th online at nobis.com and in-store.
