Non-binary finery: can genderless fashion move beyond a label?

“Genderless” has become a buzzword in fashion – especially during queer festivities when brands are particularly eager to pitch themselves to LGBTIQ+ communities.

On 26 August, companies ranging from high-street retailer Dangerfield to Booking.com partnered with Australian queer youth charity Minus18 to release non-binary finery for Wear It Purple Day. Even Westfield shopping centres have a curated Wear It Purple collection.

But what does the genderless label actually mean, besides brands being able to double their market for every item? Read more at The Guardian.