NORDSTROM TO OPEN ITS SECOND ‘LOCAL’ CONCEPT STORE TOMORROW IN L.A.
As first reported by MR in July, Seattle-based retail Nordstrom will open two more of its Local concept stores in the Los Angeles area this fall. The first store to open will be Nordstrom Local Brentwood on Friday, September 28, with Nordstrom Local Downtown Los Angeles will open on October 12. Nordstrom opened its first Nordstrom Local on Melrose in Los Angeles in October 2017.
The 1,200-square-foot Brentwood store, located at214 26th Street, will focus on styling and alterations. The ambiance is feminine with copper lighting pendants, curved furniture, soft lights, white walls and wood accents. In the daytime, the store welcomes lots of natural light.
The approximately 2,200-square-foot downtown Los Angeles store, located at The Bloc, 750 W. 7th Street, Suite S200, will offer an on-site concierge and barber services in partnership with Baxter of California as well as shoe, handbag and luggage repair services in partnership with a local cobbler. Customers will also be able to purchase grab and go food at this location. The store’s design will reflect the city’s unique energy through an industrial décor complete with open ceilings, exposed ducts, deep saturated colors, woven wall art and hand-crafted wooden accented furniture.
These neighborhood hubs offer customers the opportunity to shop and access Nordstrom services in a convenient, central location. The opening of the two additional locations are one piece of Nordstrom’s overall local market strategy where the company is combining the scale of its national infrastructure with its local assets of people, product and place to help reimagine the shopping experience for customers.
Additionally, Nordstrom is introducing a new feature called “Get It Fast” on Nordstrom.com and the mobile app for customers in eligible zip codes in Los Angeles. Get It Fast will provide customers with a real-time view of inventory available no later than next day. They can choose a convenient Nordstrom Local or Nordstrom location to pick up their purchase or opt for free next day shipping to their Los Angeles address.
Like the location on Melrose, customers in Nordstrom Local Brentwood and Downtown hubs can enjoy consultations with personal stylists, buy online & pick-up in store, alterations, curbside pickup, fast and easy returns from Nordstrom.com and other online third-party retailers, Trunk Club services, refreshments and elevated gift wrapping in partnership with Paper Source. Both locations will be furnished by Anthropologie Home, who is collaborating with Nordstrom to outfit the stores with the latest in home goods and accessories. Each of the Nordstrom Locals will also offer dry cleaning services in partnership with a Los Angeles area dry cleaner.
“Los Angeles is one of our most highly-engaged markets, with roughly four million active customers,” said Jamie Nordstrom, president of stores. “Our customers have told us they want to shop where, how and when they choose. One of our goals with Nordstrom Local is to help provide them with a seamless and convenient experience, bringing services like in-store pick up of online orders, alterations, personal styling and more right to their neighborhood.”
“Our customer feedback for our Melrose location, which opened in fall 2017, has been positive. Many of our Nordstrom Local customers typically live within two miles of the store and shop more regularly than other customers,” added Shea Jensen, Nordstrom senior vice president of customer experience. “We are really excited to introduce two new Nordstrom Local stores to our customers and neighbors in Brentwood and downtown Los Angeles and look forward to seeing how they engage with these two new highly-customized locations.”
