by Stephen Garner

North Sails has opened its first U.S. pop-up shop in Brooklyn, New York.

Set in the heart of Brooklyn’s waterfront neighborhood of DUMBO at 49 Water Street, the new pop-up offers an extensive variety of the products, including the latest men’s and women’s apparel and accessories collections. As the official clothier of the 36th Annual America’s Cup presented by Prada, the latest collection from this particular collaboration will also be available at the store.

North Sails’ current collections center around sustainable performance products. The men’s and women’s collection will include a three-layer jacket, vest, Windbreaker, soft-shell, mid-weight jacket, polos, technical T-shirts, shorts, swim shorts and caps, all made from recycled materials.

The North Sails pop-up shop features a spacious retail space with interiors reflecting the brand’s history rooted in sailing, innovation, and sustainability. The brand worked with Italian home accessories brand Alessi to create the shop. The retail space is an extension of North Sails’ brand identity, showcasing sustainable and high-performance products while incorporating the brand’s dedication to sailing and preserving oceans around the world.

“We are thrilled to open our first pop-up shop in Brooklyn, especially in the beautiful waterfront neighborhood of DUMBO, which has an amazing community where sustainability has a big influence,” said Vicente Castellano, executive chairman at North Sails Apparel. “As a brand founded in the tradition of sailing, we feel this location is ideally suited for us.”

In more North Sails news, the brand has tapped Spanish supermodel and actor Jon Kortajarena as its newest face and brand ambassador, due to his long-standing social commitment linked to environmental issues.