This Is Not The Abercrombie & Fitch You Remember

It’s fair to say that Abercrombie & Fitch lost its way in recent years. Somewhere between 1892 and 2015, the retailer went from high-end New York store outfitting the likes of Ernest Hemmingway and John F. Kennedy to targeting teenagers who prefer to shop in the dark. But under the stewardship of menswear favourite and ex-Club Monaco chief Aaron Levine, the brand has taken on a new, sharp, rugged look. Out are the six-packed sales assistants and in are two new ranges: A+F Sport and A+F Lounge. See more at Fashion Beans.