Now That All Our Clothes Are Stretchy, Athleisure Is Moving On To Bags, Watches, And Makeup

The invasion of all things stretchy and sports-inspired into everyday clothing has been one of the defining trends in fashion for the last several years. It isn’t stopping at clothing, though. Bags, watches, and makeup are now taking their cues from sports and fitness as well as they search for sales. A new report from market research provider Euromonitor finds that many retailers now have dedicated lines for sporty accessories specifically. At Baselworld, the big international watch and jewelry fare, traditional watch brands have been showing sports-inspired timepieces. And brands like Kate Spade and the UK label Accessorize even sell water bottles now. These brands aren’t just riding a trend for lack of better ideas. They’re catering to real consumer demand that’s growing out of a broader shift in the way people dress. “The more casual and sport-inspired dress code keeps driving appetite for sport brands and sport-inspired bags, backpacks and even watches,” Euromonitor observed, noting that the sports brand Adidas “posted 9% growth within bags and luggage in 2016, nearly three times more than the category average.” Read more at Quartz.