OLD NAVY CELEBRATES INTERNATIONAL WOMEN’S DAY WITH SKY MESSAGES

by Stephen Garner Mar 07, 2019

Old Navy is celebrating International Women’s Day and Women’s History Month with an inspiring campaign that encourages women and girls to know the sky’s the limit. The family apparel brand is encouraging people in Los Angeles and San Francisco on Friday, March 8, and New York on Saturday, March 9, to go outside, look up, and read sky-high words of empowerment placed by professional skytypers.

“At Old Navy, we believe in supporting and elevating women in everything we do – from the products we create to the workplace culture we foster,” said Jamie Gersch, chief marketing officer of Old Navy. “We want to encourage all women and girls to not only break through the glass ceiling, but believe there is no ceiling at all. We hope with the skywriting activation, people will look up, get inspired and join us – and each other – in celebrating all the women who are blazing a trail for the next generation.”

To kick-off the activation, actress Lana Condor joined the Old Navy skytyping fleet in Los Angeles, alongside fellow HERo, Suzanne-Asbury Oliver, the nation’s only professional female skywriter, to celebrate Women’s History Month and share how they shattered the ceiling in their respective fields to inspire others to come.

Old Navy’s skytyping activations will be on display, weather permitting1, in various locations in the following cities2:

  • Los Angeles, California: 11:00 AM PST on Friday, March 8
  • San Francisco, California: 3:45 PM PST on Friday, March 8
  • New York, New York: 11:00 AM EST on Saturday, March 9