ONES TO WATCH – CREATURE/OF

Fresh onto the denim scene, Creature/Of launched back in September with a concept that allows customers to create customized apparel across nine style and fit options, have it produced to their specifications, to arrive at their door in two weeks.

After perfecting this operation, the brand has since expanded to launch a full collection offering 10 signature styles as a mix between Creature/Of’s core designs and the most popular creations of its customers.

According to co-founder Cedric Lewis, the brand’s most popular, and perhaps signature style, is the black side stripe jean, featuring the brand’s signature black fabric with a traditional tuxedo stripe running down each leg. The stripe is popular among customers drawn to the versatility of pants that can accompany their favorite blazer as well as their favorite distressed tee.

Lewis says that the interest in his brand lies heavily in the brand’s ability to allow customers to not only customize the style elements of their jeans, but also have it at their doorstep in two weeks at the price point of $175.

Coming in 2019, Creature/Of is planning to expand its style options as well as increase its physical presence across multiple U.S. cities following a successful SoHo pop-up last fall.