Ones to watch: todd patrick

by Stephen Garner

Desyree Nicole got her start in fashion through the world of sports. She played Division I basketball throughout college and moved to New York after graduating to pursue a pro career. After her contract fell through, Nicole found solace in fashion, first by becoming a stylist for NFL players, then moving onto designing full looks for her clients.

Now possessing a full-line luxury designer collection called Todd Patrick, Nicole is moving full-throttle into the fashion world. The brand’s best-selling items to-date are the 100 percent genuine silk garments in the summer and its wool coats in the winter season. Retails range from $95 up to $1,300. Todd Patrick also offers bespoke garments for athletes and other clientele with varying prices.

So far, the brand has found success in Hushlife Boutique in New Jersey and Back of House. For the fall/winter 2020 season, the brand will be investing more into finding solid retail partners through the team at MLX PR on the west coast, who has recently signed to represent the brand for both wholesale and press.

Speaking of fall 2020, the brand’s newest collection will be an ode to Nicole’s hometown, Waterford, Michigan. “Called ‘A Letter from Michigan,’ the collection embodies a story of success – a story of someone who came from the bottom and has managed to make a name for themselves,” adds Nicole. “It’s an elevated take on what Michigan menswear ought to be.”