ONES TO WATCH: PALMIERS DU MAL

[metaslider id=116166] Brandon Capps and Shane Fonner, co-founders of modern luxury resort collection Palmiers du Mal, are on a mission to outfit the global traveler. So it’s only fitting that the designers—who have worked for Billy Reid, Maison Kitsuné and Saturdays Surf— look all over the world for inspiration in their work.

“What we saw missing in the marketplace was a men’s resort collection,” says Fonner. “Being that we now live in a global society, consumers are traveling a lot more often. We wanted to create a collection that has the ability to be in different places around the world at the same time. Being able to transcend physical boundaries and be adaptable to our customer’s specific environment is important to us.”

The brand’s second collection, to debut this fall in stores ranging from CHCM in New York to Le Bazaar in Mexico, borrows silhouettes from around the world and uses quality Japanese and Italian textiles. “The cloth and textiles we use are what dictate what the shape of the piece will be, and that’s what gets us excited,” says Fonner. Throughout the collection, which retails between $165 and $1,500, customers will also find cashmeres and very tailored items, next to lightweight linens and robeinspired outerwear.

“The places where we are sold speak to the collection’s mindset,” adds Capps. “Selling to clients at a resort level and to metropolitan locations as well is great. We’d love to keep that dynamic, but we still have tremendous room for growth in markets like Miami, Los Angeles, and Western Europe. We’re excited to see what happens this upcoming season.”