OUTERWEAR BRAND NORTH & MARK HOSTS LAUNCH EVENT IN NEW YORK
Photos by Sara Kerens
New York-based men’s luxury outerwear brand North & Mark held a launch event in New York City for both consumers and media on Wednesday, May 30. The launch showcased the brand’s complete lineup of performance outerwear designed for the urban life in interactive vignettes.
Founded Steve Cho, North & Mark came into being while enduring Chicago’s brutal winters on a freezing train platform when he thought to himself, “Why can’t my wear-to-work outerwear keep me warm and comfortable like my technical activewear?” From that moment on he set out to solve this exact problem.
Guests who attended the event were treated to three different Chicago scenes that mimicked the various scenarios the jackets were designed to protect against. Product was available for guests to try on and wear for photographs that were posted on social media.
Guests were treated to gin by Sipsmith, whiskey by Maker’s 46, and beer by Heineken.