by Stephen Garner

Outland Denim is giving its consumers the opportunity to become part-owners in the label with the announcement this week of its new equity crowdfunding campaign initiative. Following a similar process to conventional crowdfunding, equity crowdfunding offers contributors shares in the company in which they invest.

“From the very beginning we always wanted to be ‘the people’s brand’,” said Outland Denim founding CEO James Bartle. “We could do things the traditional way in seeking out private investment. Or we could offer this incredible opportunity back to our customers and our community, who have been there building Outland Denim with us since day one.”

With Outland, investors are buying into a denim brand with purpose; Outland Denim jeans are crafted in the label’s stand-alone production and finishing facilities in Cambodia, which were founded to offer holistic support, training, and employment to young women who have experienced exploitation, human trafficking, and other human rights violations. The certified B Corp company provides a living wage, education and other benefits for its staff, and each of its seamstresses are trained across all aspects of garment making.

“As we look to expand both our denim brand and our manufacturing facilities, we expect the next season of growth to be rapid,” continued Bartle. “Our biggest opportunity lies in using our facilities to manufacture for other brands. For us it’s simple, the more we can grow, the more positive, life-changing impact we can have.”

Outland Denim’s raw materials are sourced from suppliers who excel in social and environmental responsibility, and in late 2019, Outland Denim opened its first stand-alone wash and finishing facility equipped with state-of-the-art water and energy reducing technology, allowing the brand to have greater control over its environmental impact while pursuing their social mission.

As a member of the Global Fashion Agenda, Outland Denim is currently available in the USA, Canada, Australia, and the UK through both retail stockists and e-commerce platforms, and has been worn by the likes of Leonardo DiCaprio, Meghan Markle, Alicia Silverstone, and more.

Learn more by visiting Outland Denim’s equity crowdfunding page on Birchall birchal.com/company/outlanddenim. Expressions of interest are open until March 27th. Equity crowdfunding is open from April 1st through April 24th. The brand will be hosting a series of information sessions in Queensland, New South Wales, and Victoria. Consider Offer Document & CSF risk warning before investing.