P.F. FLYERS ANNOUNCES BRAND REFRESH WITH EXPANDED DISTRIBUTION AND PARTNERSHIP WITH FASHION RETAILER REVOLVE

Shoemaker P.F. Flyers kicks off a brand refresh today with a partnership with online retailer Revolve.com. The move marks a significant step in the brand’s expansion beyond DTC and into wholesale distribution. In celebration of this next phase, the Desert Adventure collection will be sold exclusively on Revolve starting today. Taking its audience on a desert adventure of their own, P.F. Flyers will also be the official sneaker of Revolve Festival, taking place in Palm Springs on April 12-13.

“I’m excited for the brand to partner with Revolve to expand its footprint not only in the retail space, but in key moments including festival culture as well,” said Lisa Lewis, Chief Marketing Officer at P.F. Flyers. “We will also be debuting a new desert-inspired collection on Revolve to kick off the partnership, which pays homage to the P.F. Flyers classics that people have come to know and love, but adds a modern twist on the design.”

Heritage and design have always been at the forefront of P.F. Flyers’ offerings, and that is no different with the debut of the “Desert Adventure” collection, the first shoppable styles on Revolve. Featuring hi and low designs, “The Center Hi” is a classic reborn from 1944, and “The Center Lo” is a streamlined version of the world’s most iconic basketball sneakers.

Combining vintage baseball and basketball inspirations with contemporary craftsmanship, these sneakers feature a desert-washed canvas in hues of sand, clay, and gravel, offering a sun-faded look from the first wear. These two new offerings are designed to fly free and thrive under the sun, so they are the perfect pick whether navigating city streets or sandy dunes.

The partnership and collection are the starting point of many exciting new offerings P.F. Flyers plans to roll out over the next year, as the brand remains committed to delivering the most comfortable canvas shoe on the market.

The “Desert Adventure” collection will be available on Revolve.com starting today and pfflyers.com starting on Earth Day (April 22nd) while supplies last, starting at $70.