Paco Rabanne Is Using NFTs To Buy Back Its Archive

Fashion house Paco Rabanne is selling the future to buy back its past. The company is launching NFTs in collaboration with Selfridges on 12 April and plans to use the profits to finance additions to the house’s archive.

The NFTs will feature in a specially designed Selfridges.com experience, following XO on from the virtual Paco Rabanne x Selfridges store in Decentraland during Metaverse Fashion Week. Paco Rabanne is owned by Spanish fragrance and fashion group Puig, whose brand portfolio also includes Jean Paul Gaultier. Read more at Vogue Business.