PACSUN HOSTED PACSUN COLLECTIVE FARMER’S MARKET
Following the launch of The Pacsun Collective last week, Pacsun proudly hosted The Pacsun Collective Farmer’s Market. This unique event united the community and local vendors to honor the spirit of creativity and collaboration. Taking place on Friday, February 9th, at its Downtown Los Angeles Flagship store, the market served as a platform for emerging artists and small businesses, capturing the essence of the collective and Pacsun’s newly released Spring/ Summer 2024 campaign.
Going beyond the conventional shopping experience, The Pacsun Collective Farmer’s Market spotlighted local talent and entrepreneurship. Guests were treated to complementary goods from various Los Angeles-based vendors, including fresh fruit by Sorella Collective, plants from Mossy Homie, refreshing juices by In Season Juice, delicious baked goods from Moonbird Bakery, and eco-friendly candles from Sach Goods. Representatives from each vendor were on-site to share their stories and products, fostering connections between consumers and local businesses. The first 200 guests also received a complimentary pair of Reeboks, courtesy of an exclusive Airstream activation – a token from one of Pacsun’s long-standing brand partners.
Throughout the morning, attendees were serenaded by live music from the talented musician Ivanna, who recently released her new single “Never Know” on the same day, adding to the market’s vibrant atmosphere. Guests also had the opportunity to browse a curated selection of vintage clothing from GOAT Vintage and explore Pacsun’s denim build-out, featuring key viral styles from the seasonal collection.
A stunning mural by California-based artist Steffi Tsai was revealed at the event. The floral mural, adorned with the inspiring message “Create The Things You Wish Existed,” beautifully tied in with The Pacsun Collective branding and will be displayed in a DTLA marketing window throughout the season.
“At Pacsun, our mission is to inspire the next generation of youth by building community, particularly at the intersection of fashion, art, and music, in innovative and collaborative ways,” said Tyler MacDonald, Associate Director of Brands at Pacsun. “The Pacsun Collective Market was truly a tangible celebration of The Pacsun Collection while providing support for the growth of small businesses and artists in our community, memorializing their passions.”
All the vendors and talent involved in the campaign are recognized members of The Pacsun Collective, contributing creatively to the Pacsun brand.
