PACSUN LAUNCHES NEW BRAND BY TRACEY MILLS

Fashion entrepreneur Tracey Mills is set to launched a new exclusive brand with PacSun this called, “Not of This Earth”.

Inspired by iconic styles from the 90s, “Not of This Earth” was designed to reprogram the way people look at everyday fashion. Mills developed this line subsequent to his well-renowned and frequently sold-out collection “Visitor on Earth”, which can be spotted worn on celebrities such as Justin Bieber, The Weeknd, Bella Hadid, Teyana Taylor, Kendall Jenner, and more.

“Not of This Earth”, which retails between $38 and $80, offers bold fonts, impactful messaging such as “No Judgement”, and youthful pastel colors. Mills’ partnership with PacSun to launch his new collection is set to be a successful marriage between Mills’ creative inspiring messaging, and PacSun’s impactful reach to the youthful masses.

“The bold messaging means everything,” said Mills. “It’s daily nourishment. For me, the messaging comes from how I am trying to evolve as a soul. Any bit of information I have or maintain, I want to share that with people. I want to see the evolution of people becoming better.”