PANTONE NAMES GREENERY THE COLOR OF THE YEAR FOR 2017

Pantone, the global authority on color, has announced that Greenery has been named the Pantone Color of the Year for 2017.

According to Pantone, Greenery is “a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals individuals to take a deep breath, oxygenate and reinvigorate.”

“While Serenity and Rose Quartz, the Pantone Color of the Year 2016, expressed the need for harmony in a chaotic world,” said Leatrice Eiseman, executive director of the Pantone Color Institute. “Greenery bursts forth in 2017 to provide us with the hope we collectively yearn for amid a complex social and political landscape. Satisfying our growing desire to rejuvenate, revitalize and unite, Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose.”

“The tangy yellow-green speaks to our desire to express, explore, experiment and reinvent, imparting a sense of buoyancy,” added Eiseman. “Through its reassuring yet assertive vibrancy, Greenery offers us self-assurance and boldness to live life on our own terms, during a time when we are redefining what makes us successful and happy.”

In this spirit of reconnection, exploration and belonging, Pantone has partnered with community home share business Airbnb to bring Greenery to life through an experience in early 2017.