PARAJUMPERS TRAVELS TO NEW YORK’S CATSKILLS MOUNTAINS FOR FALL CAMPAIGN

Parajumpers travels to New York’s Catskills Mountains for its autumn/winter 2020 campaign.

Dubbed “For Your Journey,” the campaign aims to celebrate “the paths we take in life to expand our physical and mental horizons.”

The Italian-born luxury outerwear label tapped a cast of creatives and artisans based in the Catskills to model the new fall ’20 collection, which debuts in conjunction with the campaign.

The updated men’s collection is defined by new materials, shapes, and colors. All shades of deep natural tones are enhanced with touches of the brand’s unmistakable signature orange. The women’s line brings together elegance and sportswear through soft, oversized shapes, and a nod to warmth and fashion.

Through tactical fibers and silhouettes, each piece draws attention to often overlooked details, “much like the people we briefly interact with, places we pass through and fleeting moments that enrich each of our day to day lives,” said the brand.