Pavone Expands into Kenzo Collection

by MR Magazine Staff

NEW YORK – Pavone Inc., the Italian neckwear firm, will begin offering neckwear, scarves and socks under the Kenzo label beginning with Spring 2007 shipments.

Pavone will serve as Kenzo’s exclusive sales agency and distributor for the three classifications in the U.S. and Canada and will introduce the lines at The Collective in New York next week. According to Pam Huesman, sales manager of the Emeryville, Calif.-based firm, Pavone will show its Kenzo product at most upcoming major menswear trade shows, including Westcoast Exclusive.

Wholesale prices for the Kenzo neckwear will average about $45 and socks at about $15. Pricing for the scarves will be determined later. Distribution is to be focused in better specialty stores.

Pavone was founded in 1980 and is headed by George Gecas as president.