PERRY ELLIS ENTERS LATIN AMERICA AND MEXICO WITH NEW LICENSE AGREEMENTS

Perry Ellis International has confirmed today that it has entered into license agreements with Multimoda Import, Inc. and Comercio Excelente Norte Sur De DV for a variety of men’s and boy’s categories in select countries of Central and South Americas, the Caribbean and Mexico.

The deal covers men’s and boy’s dress shirts, knit tops, woven tops, pants, sport jackets, shorts, jeans, swim trunks, vests and outerwear sold as a collection to sportswear departments under the Perry Ellis trademark. The new Perry Ellis collection, which Multimoda launched in December 2015, is marketed in better department stores, as well as upscale specialty stores.

“We are delighted to expand our partnership with Multimoda Import, an excellent partner and well-known company throughout Mexico and Latin America,” said George Feldenkreis, chairman and CEO of Perry Ellis International. “This continued alliance will allow us to extend the reach of our global lifestyle brands.”

Budy Attie, president and CEO of Multimoda Import added, “Multimoda is extremely excited about expanding our strategic alliance with PEI in Latin America and Mexico. The Perry Ellis brand is iconic and very well accepted in our markets due to its long history and ever-expanding presence with top retailers as well as a large number of Perry Ellis free-standing stores in the region. We are confident that the popularity of the brand will continue to grow during the coming years and that Perry Ellis will maintain its position as one of the fashion leaders in Latin America.”