PERRY ELLIS INTERNATIONAL EXPANDS GOLF ACCESSORIES
Perry Ellis International’s golf division (PEI Golf) announced an expansion of its license agreement with the PGA Tour to produce golf accessories and training aids under the PGA Tour brand. The parties agreed to extend the license agreement, which was initially set to expire in 2022, through December 31, 2025. Under this expanded agreement, PEI Golf will now become the exclusive licensee for PGA Tour branded headwear, sold at department stores, sporting goods stores, and e-commerce outlets. The addition of headwear is a natural extension of PEI Golf’s successful PGA Tour branded apparel program, which the company has exclusively produced and distributed since 2004.
Additionally, PEI Golf will launch a dedicated sun protection category, called PGA Tour Solar, which will offer a variety of products to provide enhanced protection against ultraviolet radiation while enjoying golf or other outdoor activities. The PGA Tour Solar assortment will feature UPF 50+ products including long-sleeve crews, sleeves, gaiters, gloves, and shrugs for both men and women.
“Perry Ellis International has been a proud licensee of the PGA Tour for over 16 years with continued global distribution,” said Oscar Feldenkreis, president and CEO of PEI. “Our partnership flourishes by providing design innovation and technology, resulting in the development of new relevant product categories that appeal to consumers who enjoy the game of golf.”
“Golf is experiencing exciting growth in both viewership and participation rates,” added Len Brown, chief legal officer and executive vice president of licensing of the PGA Tour. “The PGA Tour is pleased to work with Perry Ellis International to continue bringing products to the marketplace that will enhance consumers’ enjoyment of this great sport.”
PEI Golf initially originally launched PGA Tour golf accessories with core items (gloves, towels, ball markers, head covers, belts, etc.) and cold-weather accessories. The product line will now include training aids (putting cups, chipping net and putting systems), a variety of headwear styles, and the expanded line of sun protection items.
The accessories license agreement, as well as the agreement PEI Golf enjoys with the PGA Tour for men’s, ladies, and youth apparel, was brokered and is managed by CAA Sports Licensing. “Success in the retail marketplace requires a strong partnership with a mutual commitment to invest in and build a brand for long-term success,” said Scott Bouyack, co-head of CAA Sports Licensing. “As they enter this new agreement, Perry Ellis International and the PGA Tour have reinforced their commitment to evolving the PGA Tour brand into a highly successful consumer product initiative.”