Perry Ellis Ready to Open Miami Flagship

by MR Magazine Staff

NEW YORK – Perry Ellis International will open its flagship Perry Ellis brand Company Store in Miami’s Dolphin Mall this weekend.

Drawing on products from PEI and its stable of Perry Ellis licensees, the store, measuring about 3,000 square feet, will include apparel, shoes, accessories and fragrances for men, with products divided among PE’s dress, city and dress casual lifestyle classifications.

“The store features a prototype concept that brands through store design,” said PEI retail president Joe Shannon. “The store will use the same fixtures that are used for the Perry Ellis brand in department stores. New brushed nickel and black wood walls will tie into the floor fixtures.

“Accents of the brand’s signature colors can be found throughout the store, and new cash wrap design, and lighting in walls will give store character,” Shannon continued. “The store’s new neo-traditional branded image will be reflected in all future locations nationwide.”

This weekend’s grand opening, beginning on Friday, will include a fashion show to be held on the Dolphin Mall Plaza at 5 p.m. this Saturday. Throughout the weekend, there’ll be personal appearances by cheerleaders from the University of Miami, Miami Dophins and Miami Heat.