by Stephen Garner

Peter Millar AvalonAmerican luxury brand Peter Millar will be opening a new store in Atlanta on December 17 in partnership with industry veterans Robby Miller and Greg Miller of Miller Brothers, a high-end menswear clothier in Atlanta.

Located in the heart of Alpharetta at the Avalon Shopping Center, the 1,250 square foot store will feature a comprehensive offering including casual sportswear, shoes and accessories from the core Crown line. The store will also showcase its sartorial Collection, which reflects European-inspired design with an American fit.

“Robby and I are very excited about our growing relationship with Peter Millar,” said Greg Miller, co-owner of Miller Brothers. “We have carried the brand at our own store since its inception and have watched the product line evolve into a true lifestyle offering. Avalon is the perfect place to showcase Peter Millar and expand our menswear presence in the Atlanta area. The energy, execution, and excitement of Avalon is unlike anything else we’ve seen and we are thrilled to be joining the community.”

This store marks the second partnership door for Peter Millar. The brand has also partnered with Craig Andrisen and Dave Morton of Andrisen Morton to open a Peter Millar store in Denver, Colorado later this month.

“Our strategy with our partnership doors will be to continue to identify local markets with great partners and merchants that truly know the Peter Millar brand and will showcase this lifestyle,” added Scott Mahoney, chairman and CEO of Peter Millar. “I am confident that Robby and Greg will do an unbelievable job of immersing the Atlanta audience in the Peter Millar brand. Each market is incredibly inspiring to us; there is a different feeling influenced by the spirit and culture of the city.”