PIAGET UNVEILS NEW WATCH AT STAR-STUDDED PARTY

Piaget celebrated the launch of its new steel timepiece, the Piaget Polo S, with a star-studded party on Thursday, July 14 at the Duggal Greenhouse in Brooklyn.

Featuring an ingenious shape-within-shape that is Piaget’s distinctive hallmark, the Piaget Polo S has a cushion-shaped dial within a round 42mm case and a bracelet of meticulously hand-assembled links alternatingly polished and with a satin finish.

In attendance were International Brand Ambassador, actor Ryan Reynolds, as well as actor and director Michael B. Jordan, French master chef Jean-François Piège, actors Sam Heughan, Kellen Lutz, and Finn Wittrock, model Johannes Huebl and Argentine polo superstar Nacho Figueras.

“We’re thrilled to have this party in Brooklyn, the heart of forward thinking,” said CEO Philippe Leopold-Metzger. “It’s the perfect place to celebrate our new watch – a watch for a new generation.”

In honor of the watch, Piaget created a Piaget’s 360° virtual reality polo experience that allowed fans everywhere to play Polo with the eyes of a professional player.