by Society Picks

SOCIETY PICKS is a weekly profile of some of the brands that will be
making their debut at the
SOCIETY for International Menswear trade fair
Sunday, July 17th, and Monday, July 18th at the Metropolitan Pavilion in NYC

Pierlorenzo is a tailored menswear collection established in 1974, in Braga, a region of northern Portugal. In the production of their collection, they apply their 40+ years of traditional tailoring combined with modern technology and fabric development.

Recently they created a new collection, named wash&go, because the consumer can wash and dry the garments at home with no need to iron, saving energy from the pressing process.
Another innovation they developed is a water-less printing technology, which they are using to make production less impactful on the environment. Conventional digital printing needs washing after the printing process, and water consumption is 16 liters per 1 meter of print. Pier Lorenzo uses a sublimation technique for printing that has zero water need. They also offer garments made with yarns, mainly polyester, from recycled plastic.
The Pierlorenzo brand feels it is very important to alert the consumer that we urgently need to change our habits of consumption and promote more sustainable ways to live.

For more information or to shop Pierlorenzo please check out their website at https://www.pierlorenzo.com/index.php

For more information about SOCIETY and to register to attend or exhibit, please log on to https://societynycshow.com