by Stephen Garner
Image courtesy of Piloti

A long-time favorite of motorsport drivers and automotive enthusiasts, Piloti has been named the official driving shoe of American car auction company Barrett-Jackson. The new partnership will be unveiled at the 46th Annual Barrett-Jackson Scottsdale Auction on January 14-22 at WestWorld in Scottsdale, Arizona.

Casual, luxury and performance Piloti driving shoes will be on display at the event, and will be seen on the feet of many of the Barrett-Jackson Scottsdale attendees and staff who know and love the Piloti brand.  Piloti began its partnership with Barrett-Jackson in 2015 after Piloti’s re-launch in 2014.

“I wear Piloti shoes all the time,” said Craig Jackson, chairman and CEO of Barrett-Jackson.  “We are pleased to have Piloti back as the official driving shoe of the Barrett-Jackson Auction Company.”

“The patrons at Barrett-Jackson Collector Car Auctions share our love of great automotive design, and appreciate that driving classic cars is a sensory experience,” added Michelle Massicotte, managing director of Piloti. “Attention to detail – from vintage racing tire treads to race-inspired stitching to die-cut ankle straps evoking perforated metal race pedals – make Piloti shoes unlike any other driving shoe on the market.”

A popular brand from 1999 to 2012, Piloti (Italian for “driver”) re-entered the marketplace with a fresh take on the shoes that were favorites of motorsports enthusiasts worldwide. Performance and casual styles range from $130 to $240. Luxury styles range from $350 to $500.