Pinterest Deepens Retail Integrations With New Visual Search Tech

Pinterest is upgrading the visual search options it offers users with a new technology called Pinterest Lens, currently in beta, as well as two new features called Instant Ideas and Shop the Look, according to a company blog post. Shop the Look allows users to find and purchase products they see in fashion and home décor Pins by tapping on circles appearing on items such as a shirt, pants or shoes. Brands including CB2, Macy’s, Neiman Marcus, Target and Wayfair offer shoppable looks through Pinterest’s new partnerships with Curalate, Olapic, Project September, Refinery29 and ShopStyle. The Pinterest Lens visual search tech also allows users to point their smartphone cameras at items to get search results with related styles or ideas on how to use or pair the product, simplifying how users discover new products and ideas on the platform. Read more at Retail Dive.