pitti uomo 91
by Stephen Garner

pitti uomo 91Italian trade show organizer Pitti Immagine has revealed more special projects that will be presented at the 91st edition of Pitti Uomo to take place January 10-13 in Florence.

This season’s Pitti Italics program, the Fondazione Pitti Discovery program that promotes and supports new generations of fashion designers and the most interesting brands that design and produce in Italy, will present designers Carlo Volpi, Lucio Vanotti and Sansovino 6.

The winner of “Who is on next? Uomo” in 2016, Carlo Volpi is a Tuscan designer who has been based in London since 1998 and launched his knitwear brand in 2014. His passion for art, color and craft techniques is presented with a touch of humor in his exclusive unisex garments, which are made with fine yarns from the best Italian mills.  His creations are characterized by bold colors and eclectic patterns, reinterpreting traditional manual techniques using the most advanced manufacturing technologies.

One of the finalists of “Who is on next? Uomo” 2012, Lucio Vanotti founded his eponymous brand in 2012.  Selected by Giorgio Armani to present a runway show in the Armani Theatre, he staged a fashion show in Florence at the latest edition of Pitti Uomo in June 2016, which was enthusiastically received by international press.  By reducing each garment to pure and essential shapes, his collections draw absolute geometries that envelop the body with a sophisticated naturalness.

Following the Pitti Italics performance-event at the last edition of Pitti Filati, Sansovino 6 – the brand, founded by the American designer Edward Buchanan, who is considered to be one of the leading talents in international knitwear – comes to Pitti Uomo to showcase its menswear line, which has always been a part of the brand’s DNA.  Shuttling between Milan and New York, during his long creative career, Buchanan has explored the infinite possibilities offered by knitwear and ended up creating full looks entirely focused on sewn yarns and fabrics that have become his key distinctive signature.

There will also be a focus on the most promising talents on the fashion scene from Japan thanks to a collaboration agreement between Pitti Immagine and Japan Fashion Week Organization for a two-year long partnership. This edition will be presenting Sulvam. Born in 1984, Japan’s Teppei Fujita established the Sulvam brand in 2014.  A graduate of the Bunka Fashion College, backed by a lengthy collaboration with the Yohji Yamamoto maison, Fujita rapidly earned the acclaim of international members of the trade, winning the “Tokyo Fashion Award” in 2014 and becoming one of the winners of “Who is on Next? Dubai” in 2015. Fujita also presented his collections at Paris Fashion Week.  With his style of tailoring interpreted through a strongly contemporary key, and his focus on extremely high quality fabrics and innovative silhouettes, Fujita’s new Sulvam collection will debut at Pitti Uomo 91 with a fashion show to be held at the Stazione Leopolda.

Additionally, thanks to a new collaboration with KOCCA, the most important government agency that supports South Korean creativity, Pitti Immagine will once again be turning the spotlights on the most exciting brands from South Korea on the runway. For this edition, the collections will include BMUET(TE) by Byungmun Seo and Ordinary People.