PITTI UOMO TO ADD SECTION FOR OUTDOOR BRANDS

Italian trade show Pitti Uomo will present a new section of the fair called “I Go Out” at its next edition to take place from June 12-15 in Florence.

Located in the Sala della Ronda at the fair, the section will be filled with approximately 30 companies that reflect the contemporary outdoor styles that have been flooding the market.

Expect to find clothing, accessories, and objects that are designed for a life outdoors but also mixes in metropolitan and experimental design elements. This section will also highlight innovative products that merge style and performance or functionality and design ambition, but also objects that merge environmentally-friendly philosophy and creativity.

The space will be built by Andrea Caputo Studio, which will recreate an interactive, eco-sustainable setting, animated by experiences and relationships between the digital and the physical.

And, at the entrance to the Sala della Ronda, the special lounge and relaxation area leading into the world of “I Go Out”, will star Reda Active. At the show for the second time, the historic wool mill in Biella, Reda 1865, will be this project’s special guest.