Pop-Up Retail Was Made For The Pandemic

If a business opened its doors just before the coronavirus-related lockdowns swept across the globe, you might consider that bad timing. But for a pair of shop owners who opted to launch their store as a pop-up late last year, the pandemic has hardly been a setback. Fredrik Lindfors had worked for years at a fish shop adjacent to London’s Kensington Place restaurant. When both closed, Lindfors and a business partner, Chris D’Sylva, decided to open their own seafood business in nearby Notting Hill. Rather than commit to a long-term rental agreement, they got a three-month rolling lease via Appear Here, a retail real estate intermediary that helps brands find locations for pop-ups, or temporary storefronts. They opened the Notting Hill Fish Shop last October. Read more at Fortune.