Pop-Up Shops And Small-Format Stores Are Changing The Retail Landscape

In America, it can often seem as though most people’s mentality is “bigger is always better.” But that no longer seems to be the case when it comes to the retail industry. Recently many retailers are seeing more success with small-format stores, pop-up shops, and even mobile shops. Marketers spend up to $600 billion on brand activations and pop-up shops have become a big part of the marketing strategy. Read more at Forbes.