Post-Pandemic Playbook: What Gen Z Want From Physical Retail

Despite being the most digitally savvy generation, Gen Z very much loves to shop in physical stores. But their motive is different than older consumers’ and that spells change for brands. While Gen Z may research online, they view visiting stores as a social excursion. Eighty-one percent of Gen Z prefers to shop in stores and more than half do so because it allows them to disconnect from social media and the digital world for a while, a Kearney survey found. Read more at Vogue Business.