Post-Post-Soviet Fashion: The Russian New Guard You Need To Know

It’s been a while since Russian fashion had a groundbreaking moment on the international scene. The last major success came courtesy of Gosha Rubchinskiy and the so-called post-Soviet movement — an aesthetic defined by skateboarding, ’90s subculture, sportswear, and gritty architecture. Yet this type of look, often very urban and masculine, has always been too rigid to reflect Russia’s cultural multitudes. Thankfully, a new generation of fashion designers are here to tell stories on their own terms. In the last few years, Russian fashion has seen a new wave of emerging voices – all very different, but each of them authentic in their own right. From pre-Soviet craft traditions to provincial small-town quirks to using streetwear as a means of galvanizing politics, this is a group that can’t be grouped into one specific box. Read more at Highsnobiety.