PRIMARK ANNOUNCES NEW STORE IN MANHATTAN

Primark, the international clothing retailer, has signed a lease for its first storefront in Manhattan. The store will be located in Herald Square in the revitalized Penn District at 150 W 34th Street and will serve as Primark’s flagship location.

Located directly across the street from Penn Station, the most highly trafficked train station in the country, the new store will be situated in a prime location to attract commuter foot traffic, enabling Primark to reach more shoppers in the region than ever before. The Herald Square store will boast over 54,000 square feet of retail selling space, offering the retailer’s unique combination of the latest fashion trends and essentials for the whole family, as well as homewares and beauty across four floors. This will be the brand’s 11th store in  New York state, once its new store in Queens, New York, at Queens Center opens later this year.

With over 450 stores in 17 countries, Primark has been strategically expanding across the US for almost a decade. Signing this lease in Manhattan, the center of American fashion and culture, is an important step in Primark’s growth ambitions. Primark US currently operates 27 stores in 11 states, soon to be 12. In addition to Queens Center, Primark will open a new store in McAllen, TX , this year, its first in the state.

“Opening a location in the epicenter of US fashion is going to be an exciting milestone for Primark US,” said Kevin Tulip, Primark US President. “When the opportunity arose to bring Primark to Herald Square in Manhattan, a store with exceptionally high foot traffic, national influence, and perfectly located to attract customers who already know us from other Primark stores in the boroughs and surrounding areas, we knew it was the perfect fit. We’re thrilled to bring more affordable quality fashion directly to Manhattanites, commuters, and people across the world who are visiting the great city of New York.”

“The Penn District is transforming into a dynamic new district offering the best in class of retail, restaurants, and lifestyle offerings. We are excited for Primark to open its first Manhattan location in this vibrant neighborhood,” said Ed Hogan, EVP Retail Leasing at Vornado. “As the Penn District is quickly becoming New York’s top destination for exceptional shopping, dining, and entertainment, we look forward to working with the Primark team as they welcome their first Manhattan customers to experience all that the new store – and neighborhood – has to offer.”

The opening date for Primark Herald Square will be determined and announced at a later date.